Target Market of a Handyman Business

To help you determine who are your potential clients, ask yourself the following questions: Who needs a handyman? Who is the market that you want to serve? How do these markets typically go about searching for a handyman? How easy is it for you to tap that market? How many competitors, if any, are already serving that market? The first step in marketing is identifying your target market. You need to determine who your customers will be and start thinking of ways and strategies to reach the target clients. One possible market that your handyman services can tap is the home sale market. This is a ripe market for a handyman service as you can offer your services to the both ends of the spectrum: the home seller and home buyer. As the housing market remains sluggish in many markets, homeowners are pressured to ensure that their homes present well to the buyers. For their homes to sell at a good price, the home owner needs to make some repairs and improvements — from doing some minor carpentry work, repainting walls, to doing minor repairs and cosmetic changes in the bathrooms. Unless the house is sold as-is, home sellers looking to get the best possible offers understand the importance of turning their outdated homes into freshly updated houses that buyers would love. Home buyers, on the other hand, often need help sprucing their new homes and modifying it to suit their own tastes and preferences. They may want to repaint the walls, build a few shelves, clean gutters or do minor repair in the deck. Another market segment that a handyman business can tap is the do-it-yourself market. While some home owners are well capable of doing their DIY projects, many DIY projects turn into a disaster. After starting the project, the homeowners then find themselves way over their heads with the project and realize that they do not have the skills or tools to complete the project. Worse, they realize this when they have made a mess of everything! Your handyman service can fix the mess that the homeowners have created ands complete the customer’s DIY project. Or, it could be possible that the DIY homeowners may use your handyman services to provide additional help for their projects. While they do most of the work, the homeowners may realize that there are jobs that are beyond their expertise and capabilities, and that a skilled tradesman is better suited to complete the task. The rental market is another segment that requires handyman services. Apartment and condo owners, as well as beach and vacation home owners, need to keep their rental properties in tip-top shape. While some rental property owners will do the work themselves, most will need the help of handyman for the constant repairs and maintenance that rental properties require. The apartment and condo market owned by property management companies are also big markets for handyman services.